Sponsorship
Reach people rebuilding after a record, without getting in their way
Second Chance Index answers the questions people ask after a conviction: whether they can clear it, which employers will consider them, and where they can open a bank account. Sponsors get one clearly labeled spot beside that work. They never get a say in it.
- Monthly US searches in our topics
- 300,000+
- Published records
- 366
- Official sources cited
- 4,095
- Logged fact-checks
- 425
Search figure: low-competition searches in the topics we cover, from Ahrefs Keywords Explorer, US, October 31, 2026. It measures demand, not our traffic. Ask us for current site traffic. Other figures are counted from our published data when this page was built.
Placements
Each placement is exclusive: one sponsor per page at a time.
- Most local
Record-clearing state pages
- Where
- One sponsor on each state's record-clearing page (51 in all), plus the national hub. Sold one state at a time.
- Who's reading
- Someone reading exactly how their own state clears a record, often deciding whether they need help.
- A good fit for
- Legal aid groups, expungement clinics, and law firms licensed in that state.
- Highest intent
Banking
- Where
- The bank account comparison (24 accounts) and the no-ChexSystems guide. Account pages can also carry a labeled paid link.
- Who's reading
- Someone turned away by a bank, comparing accounts they can open this week.
- A good fit for
- Banks, credit unions and fintechs with second-chance or Bank On certified accounts.
- Most cited
State rankings underwriter
- Where
- A labeled underwriting credit on the yearly Second Chance Index ranking of every state.
- Who's reading
- Reporters, policy staff, advocates and readers comparing states.
- A good fit for
- Foundations and funders working on reentry, workforce or civil rights.
- Job seekers
Jobs hub
- Where
- The jobs hub, which leads to 7 job-type guides and all of our employer pages.
- Who's reading
- Someone with a record looking for an employer that will consider them.
- A good fit for
- Fair-chance job boards, staffing agencies and employers hiring now.
- For teams
Data licensing
- Where
- Our reviewed state-law data on record clearing, voting rights and felony lines, with sources and check dates.
- Who's reading
- Your product, research or case-management team.
- A good fit for
- HR and screening software, legal tech, researchers and reentry programs.
The rules
What a sponsor gets, and what it can't buy
Our readers are often making hard decisions with little money. They should be able to tell at a glance what we found and what someone paid to show them.
A sponsor gets
- One card beside the page's content, labeled Sponsored with your name
- A headline, two short sentences and one link, in your words
- Any advertising line your own rules require, printed on the card
- Click counts for your card
A sponsor can't buy
- A fact, a label, a score or a ranking
- A listing, a removal or the order of a list
- A correction, or a look at a page before it runs
- A spot inside our tables, answers or tools
Who we don't accept
We turn down sponsors who would cost our readers more than they help them, including:
- Services that charge for a record-clearing process the state offers for free, without saying so first
- Payday, title and other high-cost lenders, and credit repair companies
- People-search and background check sites aimed at the public
A company we cover can sponsor a page, but its own listing stays exactly as our research found it, and we don't sell sponsorships on the background check company pages. We can decline or end any sponsorship, and we'll say why.
Law firms and legal services
We sell flat-fee, labeled ad space. We don't sell leads or referrals, don't charge per client and never describe a firm as recommended or approved. Your firm is responsible for its state's rules on lawyer advertising; send us any required wording, such as “Attorney advertising,” and it goes on your card. State pages are sold only to firms and groups that serve that state.
How it works
- Email us with the placement you want and roughly when.
- We confirm the fit and the dates, and send a quote. Pricing depends on the placement and how long it runs.
- You send your card: a headline of up to 70 characters, up to 200 characters of text and one link.
- It goes live, labeled. We report clicks at the end and you can end it early at any time.
Questions
Can a sponsor change what a page says?
No. A sponsor gets one labeled card beside the content. It can't buy or change a fact, a label, a ranking, a listing, the order of a list, a correction or a removal, and it doesn't see our content before it runs.
How is a sponsorship labeled?
Every card says Sponsored and names the sponsor, its link is marked for search engines as sponsored, and a note under it says the placement doesn't change anything we publish.
Do you sell leads or referrals to law firms?
No. We sell flat-fee, labeled ad space. We don't charge per lead or per client, and we never call a firm recommended. Each firm is responsible for any advertising label its state requires, and we print it on the card.
What does it cost?
Pricing depends on the placement and how long it runs. Email us with the placement you want and we'll reply with availability and a quote.
Last updated October 31, 2026. See also our editorial standards and disclosures.